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Chapter 3: The Descent into Shadows

August 10, 20232 min read

With a deep breath, Alex looked around their cluttered home office and said to themselves, "You have everything you need. You don't need someone else telling you what to do – you already know it. You just have to do it!"

With a new found determination and resiliency, Alex closed the sales page, deleted the email and got to work!

It wasn’t long before familiar routines offered a sense of security that was hard to resist. With the days growing shorter and Q4 evolving, Alex's determination business began to waver.  

A key client, a source of stability, faced difficulties of their own, prompting budget cuts that rippled down.

The reliable support they had relied upon vanished, leaving a void that seemed insurmountable.

Relying on word-of-mouth referrals, once a dependable strategy, now showed its limitations.

The well of potential clients started to run dry, a result of neglecting connections made during podcasts and conferences.

In a final bid to salvage the situation, Alex sought the help of a copywriter to draft a series of pitches. But time was a relentless foe, slipping away faster than they realized.

October turned to November, and the holiday season loomed, casting a shadow over their chances of recovery.

Networking events, once a lifeline, turned into a frantic attempt to forge connections.

Confidence waned as Alex navigated the maze of desperation, fearing the implications of financial instability.

Despite their efforts, the holiday season brought little comfort.

Instead of enjoying a holiday break, Alex was plunged into a race to recoup lost ground.

The weight of stress took its toll, straining work quality and client relationships.

Like a sudden gust of wind, the promising speaking engagements that once filled Alex's calendar disappeared.

Eroding savings were a stark reminder of ignored warnings, and uncertainty cast a looming shadow over the path they had chosen.

Give Alex a do-over...

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